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The Antecedents and Consequences of Endorsers’ Participation in Marketing and Communication Strategies—Model Questionnaire is a...
The Brand Fairness, Brand Identification, and Customer Engagement--Model Inventory (Gligor et al., 2023) is a...
A psychometric review of the Customer Engagement and Sharing Behaviors–Model Inventory (CESBM), examining curvilinear relationships...
Comprehensive academic review and psychometric validation of the Customer Engagement With Online Restaurant Community During...
The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating...
Comprehensive academic overview of the Brand Community Interest (BCI) scale developed by John W. Schouten,...
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...