Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Religion of the Person in the Ad

An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Power Distance in Society

A psychometric review of the Power Distance in Society scale (Xu, Bolton, & Winterich, 2021),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ways to Live

A comprehensive psychometric analysis of Charles W. Morris's Ways to Live scale, examining its theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Dialectical Thinking (DIALT)

A comprehensive academic guide to the Dialectical Thinking Scale (DIALT), a 4-item psychometric measure derived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Code Switching (ATCS)

The Attitude Toward Code Switching (ATCS) scale is a 9-item psychometric instrument developed by Melissa...

September 18, 2026 • Dr. Mohammed Looti
Scales

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Social Support Scale- SSUS

A comprehensive academic analysis of the Social Support Scale – SSUS developed by Nasser I....

September 17, 2026 • Dr. Mohammed Looti