Scales

Activist Brand Perception Scale (ABP)

The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

CSR Motive Attributions (Egoistic) (CSRME)

The CSR Motive Attributions (Egoistic) scale (CSRME) is a psychometric instrument measuring stakeholder perceptions that...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Support of Fair Trade (BRSFT)

An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...

September 23, 2026 • Dr. Mohammed Looti
Scales

Positioning Clarity (PC)

A comprehensive psychometric guide to the Positioning Clarity (PC) scale developed by Simmons and Becker-Olsen...

September 17, 2026 • Dr. Mohammed Looti