Scales
Quick Quiz: How Well Do People Know Your Company’s Brand Personality?
A comprehensive psychometric review and academic analysis of the Brand Personality Quiz (BPQ), evaluating perceptual...
# Corporate Reputation
7 results
Scales
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
September 23, 2026
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Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Company Image (General) (COMIMG)
Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Advertised Brand Manufacturer Trust (ABMT)
A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
September 11, 2026
•
Dr. Mohammed Looti