Scales
Activist Brand Perception Scale (ABP)
The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...
# consumer skepticism
22 results
Scales
Company Cost-Cutting Effects on Customers
The Company Cost-Cutting Effects on Customers scale (Castelo et al., 2023) is a 3-item psychometric...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Motivational Orientation
A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Manipulative Intent
Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Exaggeration
A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
CSR Motive Attributions (Egoistic) (CSRME)
The CSR Motive Attributions (Egoistic) scale (CSRME) is a psychometric instrument measuring stakeholder perceptions that...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Sales Promotion Scepticism (SPSK)
The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Low Price Claim (Self-Serving) (ATSS)
The Attitude Toward the Low Price Claim (Self-Serving) (ATSS) scale is a 5-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (Social Responsibility) (ATCSR)
The Attitude Toward the Company (Social Responsibility) (ATCSR) scale is a validated 5-item instrument measuring...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
September 17, 2026
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Dr. Mohammed Looti