Scales
Destination Image, Sport Event Image, and Intention to Recommend–Model Inventory
The Destination Image, Sport Event Image, and Intention to Recommend--Model Inventory (Hautbois, Liu, & Djaballah,...
# consumer loyalty
5 results
Scales
In-Shopping Preference
A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Normative Company Commitment (NORMCC)
The Normative Company Commitment (NORMCC) scale, developed by Bansal, Irving, and Taylor (2004), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Company Commitment (Garbarino) (GCCG)
A comprehensive psychometric overview of the General Company Commitment scale (Garbarino & Johnson, 1999), covering...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Customer Gratitude Scale (CGS-Rel)
The Customer Gratitude Scale (CGS-Rel), established by Palmatier et al. (2009), is a psychometric instrument...
September 7, 2026
•
Dr. Mohammed Looti