Scales
Motivated Consumer Innovativeness Scale
A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...
# Consumer Innovativeness
8 results
Scales
Venturesome Consumption
A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Gadget Loving (GL)
A comprehensive academic analysis of the Gadget Loving (GL) scale, an 8-item psychometric measure created...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumer Innovativeness Scale
A comprehensive academic guide to the Consumer Innovativeness Scale (CIJM-CNS) developed by Manning, Bearden, and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
September 7, 2026
•
Dr. Mohammed Looti
Scales
Domain-Specific Innovativeness Scale (DSI)
A comprehensive academic guide to the Domain-Specific Innovativeness Scale (DSI) developed by Ronald E. Goldsmith...
September 5, 2026
•
Dr. Mohammed Looti