Scales
Brand Interest (BRINT)
A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...
# Consumer Engagement
5 results
Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Online Community Connectedness (OCC)
A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Advertisement Interestingness (AI)
The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Engagement Scale (CES-Brand)
A comprehensive academic guide to the Consumer Engagement Scale (CES-Brand) developed by Hollebeek, Glynn, and...
September 5, 2026
•
Dr. Mohammed Looti