Scales
Ad-Evoked Joy
Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....
# Consumer Emotion
7 results
Scales
Positive Affect While Shopping
The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Affect Toward the Store
A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Hedonic Affect Evaluation (AHAE)
Comprehensive academic overview of the Ad Hedonic Affect Evaluation (AHAE) scale developed by Youjae Yi...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Negative Ad Affect (Dutch) (NAAD)
Comprehensive academic overview of the Negative Ad Affect (Dutch) (NAAD) scale, developed by Moorman, Neijens,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Feelings Toward Ads Scale
An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Emotional Response to Advertising Scale (ERA)
The Emotional Response to Advertising Scale (ERA), developed by Julie A. Edell and Marian Chapman...
September 5, 2026
•
Dr. Mohammed Looti