Scales
Brand Hate Scale
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its conceptualization, tripartite affective...
# Consumer-Brand Relationships
13 results
Scales
Attitudinal Brand Loyalty
The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Communal Orientation of the Organization (COOR)
A comprehensive academic psychometric profile of the Communal Orientation of the Organization (COOR) scale, developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Congruence (Self with Brand) (CON)
A psychometric review of the Congruence (Self with Brand) (CON) scale by Breivik and Thorbjørnsen...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Partner Quality Trust (BPQT)
The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Transgression (Fallibility) (BTRANS)
The Brand Transgression (Fallibility) Scale (BTRANS), developed by Aaker, Fournier, and Brasel (2004), is a...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Store Commitment (AFSC)
A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Low Company Communality (PLCCOM)
The Perceived Low Company Communality (PLCCOM) scale is a 3-item psychometric instrument developed by Yang...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Brand Forgiveness
A comprehensive academic psychometric profile of the Brand Forgiveness (BF) scale, examining its theoretical foundations,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
September 12, 2026
•
Dr. Mohammed Looti