Scales

Advertisement Self-Referencing (ASR)

The Advertisement Self-Referencing (ASR) scale is a 7-item psychometric instrument measuring the degree to which...

September 16, 2026 • Dr. Mohammed Looti
Scales

Task-Specific Self-Efficacy (TSSE)

A comprehensive psychometric review of the Task-Specific Self-Efficacy (TSSE) scale developed by Meuter et al....

September 16, 2026 • Dr. Mohammed Looti
Scales

Interest in the Ad Vehicle (INTADV)

The Interest in the Ad Vehicle (INTADV) scale is a 3-item psychometric measure created by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Innovativeness (Product Trial) (INNOPROD)

A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexicality with Era (IDXERA)

A comprehensive academic analysis of the Indexicality with Era (IDXERA) scale developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Image Generality (PIMGEN)

A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Subjective Food Fat Knowledge (SFFK)

A comprehensive academic psychometric profile of the Subjective Food Fat Knowledge (SFFK) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Price Offer Fairness (PRFAIR)

A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Price Expertise Scale

The Price Expertise Scale (PRCEXP) is a 3-item psychometric instrument developed by Kopalle and Lindsey-Mullikin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (Personal) (EXPPERS)

A psychometric review of the Expertise (Personal) Scale (EXPPERS) by Thompson, Hamilton, and Rust (2005),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti