Scales

Congruence (Self with Message) (CSMG)

Comprehensive psychometric profile of the Congruence (Self with Message) (CSMG) scale by Styvén, Mariani, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with Ad) (CSAD)

A comprehensive psychometric review of the Congruence (Self with Ad) (CSAD) scale, assessing consumer perceived...

September 23, 2026 • Dr. Mohammed Looti
Scales

Competitive Intensity of the Task (COIT)

Comprehensive psychometric overview of the Competitive Intensity of the Task (COIT) scale, originally developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Fashion Consciousness (FASH)

A comprehensive psychometric review of the Fashion Consciousness Scale (FASH) by Moreau et al. (2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Agency (BRAG2)

The Brand Agency (BRAG2) scale is a 4-item psychometric instrument developed by Beck, Rahinel, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Bragging About Products Purchased (BRAG)

Comprehensive psychometric review of the Bragging About Products Purchased (BRAG) scale, a five-item measure of...

September 23, 2026 • Dr. Mohammed Looti
Scales

Body Shape-Status Inference (BSSI)

Comprehensive academic overview of the Body Shape-Status Inference (BSSI) scale, a 4-item instrument measuring individual...

September 23, 2026 • Dr. Mohammed Looti
Scales

Belief in Luck (Trait) (BLKT)

An in-depth academic guide to the Belief in Luck (Trait) (BLKT) scale, examining its theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Belief in Luck (State) (BLKS)

A psychometric review of the Belief in Luck (State) (BLKS) scale, measuring momentary perceptions of...

September 23, 2026 • Dr. Mohammed Looti
Scales

Authenticity of the Person (AUTPER)

An in-depth psychometric review of the Authenticity of the Person (AUTPER) scale developed by Smith,...

September 23, 2026 • Dr. Mohammed Looti