Scales
Brand as Personal Identity Symbol
Explore the Brand as Personal Identity Symbol scale: comprehensive psychometrics, theoretical foundations, reliability, factor structure,...
# Consumer Authenticity Seeking
4 results
Scales
Brand Trustworthiness and Promise-Keeping
A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Personal Authenticity Seeking
An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Iconic Authenticity Seeking
An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...
September 24, 2026
•
Dr. Mohammed Looti