Scales

Optimistic (OPT)

A comprehensive psychometric review of the Optimistic (OPT) scale developed by Castaño, Sujan, Kacker, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Perceived Stimulus Abstractness

A comprehensive psychometric review of the Perceived Stimulus Abstractness (PSA) scale developed by Aggarwal and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Mental Visualization Fluency (MVF)

Comprehensive academic overview of the Mental Visualization Fluency (MVF) scale, developed by Lee, Fujita, Deng,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Purchase Risk

The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Purchase Likelihood from Online Retailer

A psychometric review of the Purchase Likelihood from Online Retailer (PLOR) scale, assessing conditional purchase...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concrete Construal Level

The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Temporal Proximity Scale (TPRX)

A comprehensive academic guide and psychometric profile of the Temporal Proximity Scale (TPRX), assessing subjective...

September 12, 2026 • Dr. Mohammed Looti
Scales

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Behaviour Identification Form (BIF)

A comprehensive psychometric review of the Behaviour Identification Form (BIF) developed by Robin R. Vallacher...

September 7, 2026 • Dr. Mohammed Looti