Scales
Bragging About Products Purchased (BRAG)
Comprehensive psychometric review of the Bragging About Products Purchased (BRAG) scale, a five-item measure of...
# Conspicuous Consumption
7 results
Scales
Brand Status (BRST)
The Brand Status (BRST) scale is an authentic 4-item psychometric measurement tool developed by Jung...
September 23, 2026
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Dr. Mohammed Looti
Scales
Social Product Visibility (SPV)
Comprehensive academic overview of the Social Product Visibility (SPV) scale developed by DelVecchio and Smith...
September 16, 2026
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Dr. Mohammed Looti
Scales
Product Public-Private Consumption Classification (PPCC)
Comprehensive academic overview of the Product Public-Private Consumption Classification (PPCC) developed by Bearden and Etzel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Status Signalling (PSS)
A comprehensive academic psychometric profile of the Product Status Signalling (PSS) scale developed by Gao,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Materialism — Social Motivations for Consumption (MMA)
A comprehensive academic analysis of the Materialism — Social Motivations for Consumption scale (MMA) developed...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
September 6, 2026
•
Dr. Mohammed Looti