Experiments The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and... September 17, 2026 • Dr. Mohammed Looti
Theories Dual-Involvement Persuasion Model – Anthony Greenwald A comprehensive academic analysis of Anthony Greenwald's dual-involvement persuasion model, cognitive response theory, ego involvement,... September 6, 2026 • Dr. Mohammed Looti