Scales
Appropriateness of Warranty Time Units Scale (AWTU)
Comprehensive academic profile of the Appropriateness of Warranty Time Units Scale (AWTU), developed by Lembregts...
# Cognitive Fluency
7 results
Scales
Stimulus Vividness Perception (SVP)
The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...
September 16, 2026
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Dr. Mohammed Looti
Scales
Object Familiarity (Semantic Differential) (OBJFAMSD)
A comprehensive psychometric guide to the Object Familiarity (Semantic Differential) (OBJFAMSD) scale, adapted by Simonin...
September 16, 2026
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Dr. Mohammed Looti
Scales
Home Furniture Visualization Ease (HFVE)
A comprehensive psychometric guide to the Home Furniture Visualization Ease (HFVE) scale, measuring mental imagery,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Effect (Repetition and Belief) – Lynn Hasher, David Goldstein, and Thomas
An exhaustive academic examination of the 1977 seminal study by Hasher, Goldstein, and Toppino on...
September 7, 2026
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Dr. Mohammed Looti
Experiments
The Mere Exposure Effect Experiment – Robert Zajonc
A comprehensive academic analysis of Robert Zajonc's seminal 1968 mere exposure effect experiments, underlying cognitive...
September 5, 2026
•
Dr. Mohammed Looti