Scales
Satisfaction with the Decision (SWTD)
The Satisfaction with the Decision (SWTD) scale is a 5-item psychometric instrument developed by Gavan...
# Cognitive Dissonance
38 results
Scales
Low Price Guarantee Focus (Protection) (LPGF)
A comprehensive academic analysis of the Low Price Guarantee Focus (Protection) (LPGF) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Low-Ball Technique Experiment – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's 1978 low-ball technique experiment, exploring compliance psychology, commitment,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Self-Affirmation Theory Experiments (Lab Coat Study) – Claude Steele
A comprehensive academic examination of Claude Steele's seminal Self-Affirmation Theory and the classic Lab Coat...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Self-Verification Theory Experiments – William Swann
A comprehensive academic analysis of William Swann's self-verification theory experiments, exploring empirical paradigms, methodology, and...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Self-Perception Theory Experiment (Peg-turning and Testimony) – Daryl Bem
A rigorous academic examination of Daryl Bem's self-perception theory, analyzing the peg-turning and testimony paradigm,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Psychological Discomfort (PSDIS)
The Psychological Discomfort (PSDIS) scale, developed by Elliot and Devine (1994), is a concise psychometric...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Value Conflict (Decision) (VCD)
The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...
September 16, 2026
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Dr. Mohammed Looti
Scales
Post-Exposure Negative Affect (PENA)
A comprehensive psychometric analysis of the Post-Exposure Negative Affect (PENA) scale, developed by Elliot and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Three Christs of Ypsilanti – Milton Rokeach
A detailed academic analysis of Milton Rokeach's controversial 1959 psychiatric study at Ypsilanti State Hospital...
September 16, 2026
•
Dr. Mohammed Looti
Theories
Low-Ball Compliance Technique – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's low-ball compliance technique, examining its empirical foundations, cognitive...
September 12, 2026
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Dr. Mohammed Looti
Scales
Decision Regret Scale
A comprehensive academic psychometric profile of the 3-item Decision Regret (DR) Scale adapted by Parker,...
September 12, 2026
•
Dr. Mohammed Looti