Experiments
The Schachter-Singer Experiment (Two-Factor Theory of Emotion) – Stanley Schachter and Jerome Singer
A comprehensive academic analysis of the 1962 Schachter-Singer experiment, detailing the Two-Factor Theory of Emotion,...
# Cognitive Appraisal
34 results
Scales
Performance Failure Appraisal Inventory – Short Form (PFAI-S)
The Performance Failure Appraisal Inventory – Short Form (PFAI-S) is an empirical psychometric instrument developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Message Relevance (PAMR)
A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Theories
Two-Factor Theory of Emotion – Stanley Schachter & Jerome E. Singer
A comprehensive academic guide to Schachter and Singer's Two-Factor Theory of Emotion, exploring physiological arousal,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Pain Catastrophizing Scale (PCS)
A comprehensive psychometric guide to the Pain Catastrophizing Scale (PCS), detailing its theoretical framework, 3-factor...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Perceived Stress Scale (PSS-10)
Explore an exhaustive psychometric review of the Perceived Stress Scale (PSS-10) developed by Sheldon Cohen....
September 4, 2026
•
Dr. Mohammed Looti