Scales
Anthropomorphism of the Object (ANTH)
Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...
# CASA Paradigm
2 results
Experiments
The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
September 17, 2026
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Dr. Mohammed Looti