Scales

Measure of Ethical Viewpoints

The Measure of Ethical Viewpoints (MEV/MEY), developed by Brady and Wheeler (1996), is a 41-item...

September 30, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Exploitation (BREX)

A psychometric review of the Brand Exploitation (BREX) scale developed by Lu, Bolton, Ng, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ethicality (ETHICAL)

A comprehensive psychometric guide to the Ethicality (ETHICAL) Scale developed by R. Eric Reidenbach and...

September 16, 2026 • Dr. Mohammed Looti