Scales

Brand Trustworthiness and Promise-Keeping

A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Confidence in the Company (COFC)

Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Trust in Brand (TIB)

An exhaustive academic analysis of Chaudhuri and Holbrook's (2001) Trust in Brand (TIB) scale, covering...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Partner Quality Trust (BPQT)

The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertised Brand Manufacturer Trust (ABMT)

A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Forgiveness Scale (BFS)

The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Trust Scale

The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...

September 5, 2026 • Dr. Mohammed Looti