Scales
Empathy for the Business (EMPB)
A comprehensive academic psychometric profile of the Empathy for the Business (EMPB) scale, measuring consumer...
# Brand Relationships
6 results
Scales
Exchange Orientation of the Organization (EXOR)
The Exchange Orientation of the Organization (EXOR) scale is a 6-item psychometric measurement tool designed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Customer Help Provision Likelihood (CHELP)
Comprehensive academic profile of the Customer Help Provision Likelihood (CHELP) scale developed by Pankaj Aggarwal...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
September 5, 2026
•
Dr. Mohammed Looti