Scales Author’s Genuine Brand Liking Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De... September 24, 2026 • Dr. Mohammed Looti
Scales Attitude Toward the Movie (Post-Viewing) (ATMOV-P) A psychometric review of the Attitude Toward the Movie (Post-Viewing) (ATMOV-P) scale, a 7-item instrument... September 23, 2026 • Dr. Mohammed Looti