Scales
Brand as a Collective of Human-Like Characters
An in-depth academic examination of the Brand as a Collective of Human-Like Characters scale developed...
# Brand Perception
4 results
Scales
Warmth of the Brand
A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Agency (BRAG2)
The Brand Agency (BRAG2) scale is a 4-item psychometric instrument developed by Beck, Rahinel, and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Name (Competence) (ATBNC)
The Attitude Toward the Brand Name (Competence) (ATBNC) scale is a 5-item psychometric measure based...
September 23, 2026
•
Dr. Mohammed Looti