Scales
Charity Organization Donations–Model Questionnaire
The Charity Organization Donations--Model Questionnaire (CODM), created by Clare D'Souza et al. (2023), measures donor...
# Brand Image
6 results
Scales
Self-Brand Image Congruence
A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...
September 24, 2026
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Dr. Mohammed Looti
Scales
Brand Affordability Perception (BAP)
The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...
September 12, 2026
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Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
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Dr. Mohammed Looti
Scales
Destination Brand Equity Scale (DBE)
Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,...
September 6, 2026
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Dr. Mohammed Looti
Scales
Store Image Scale (SIS)
A comprehensive academic analysis of the Store Image Scale (SIS), developed from Jay D. Lindquist's...
September 6, 2026
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Dr. Mohammed Looti