Scales
Brand Fairness, Brand Identification, and Customer Engagement–Model Inventory
The Brand Fairness, Brand Identification, and Customer Engagement--Model Inventory (Gligor et al., 2023) is a...
# Brand Identification
8 results
Scales
Consumer-Brand Personal Identification
A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...
September 24, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Company (Ethics and Liking) (ATCEL)
The Attitude Toward the Company (Ethics and Liking) (ATCEL) scale is a psychometric tool developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
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Dr. Mohammed Looti
Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
September 12, 2026
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Dr. Mohammed Looti
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
September 12, 2026
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Dr. Mohammed Looti
Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti