Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
# Brand Extension
3 results
Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...
September 16, 2026
•
Dr. Mohammed Looti