Scales
Perceived Product Premiumness
A comprehensive psychometric guide to the Perceived Product Premiumness scale, examining theoretical underpinnings, reliability, validity,...
# Brand Evaluation
21 results
Scales
CSR Motive Attributions (Egoistic) (CSRME)
The CSR Motive Attributions (Egoistic) scale (CSRME) is a psychometric instrument measuring stakeholder perceptions that...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Organization (Admiration) (ATOA)
A comprehensive psychometric analysis of the Attitude Toward the Organization (Admiration) (ATOA) scale by Aaker,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Corporate Social Responsibility (Generosity) (CSR)
A comprehensive psychometric review and user guide for the Corporate Social Responsibility (Generosity) Scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Organization (Social Responsibility) (ATTO)
A comprehensive psychometric review of the Attitude Toward the Organization (Social Responsibility) (ATTO) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Luxury Brands (Value-Expressive Function) (ATLB)
A comprehensive psychometric review of the Attitude Toward Luxury Brands (Value-Expressive Function) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
September 16, 2026
•
Dr. Mohammed Looti