Scales
Engagement in Reading About the Brand (ENRB)
The Engagement in Reading About the Brand (ENRB) scale is a psychometric tool developed by...
# Brand Engagement
7 results
Scales
Brand Engagement in Self-Concept (BEIS)
Comprehensive academic guide and psychometric review of the Brand Engagement in Self-Concept (BEIS) scale, developed...
September 17, 2026
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Dr. Mohammed Looti
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective In-Game Brand Engagement (AIBE)
A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Social Media Engagement Scale
The Social Media Engagement Scale (SMES), developed by Schivinski, Christodoulides, and Dabrowski (2016), measures consumer...
September 5, 2026
•
Dr. Mohammed Looti