Scales
AI Instrumentality and Brand Credibility in Voice Assistant Retention–Model
The AI Instrumentality and Brand Credibility in Voice Assistant Retention--Model (Ghazali, Mutum, & Lun, 2024)...
# Brand Credibility
6 results
Scales
Antecedents and Consequences of Endorsers’ Participation in Marketing and Communication Strategies–Model Questionnaire
The Antecedents and Consequences of Endorsers’ Participation in Marketing and Communication Strategies—Model Questionnaire is a...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Brand Trustworthiness and Promise-Keeping
A comprehensive academic analysis of the Brand Trustworthiness and Promise-Keeping Scale, detailing its psychometric properties,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Brand Support of Fair Trade (BRSFT)
An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...
September 16, 2026
•
Dr. Mohammed Looti