Scales
Resources Needed to Join the Group (Non-monetary)
A comprehensive academic guide to the Resources Needed to Join the Group (Non-monetary) scale (Harmeling...
# brand community
8 results
Scales
Transcendent Customer Experience (TCE)
Comprehensive academic overview and psychometric profile of the Transcendent Customer Experience (TCE) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Resonance (Sense of Community) (BRSC)
A comprehensive academic guide and psychometric analysis of the Brand Resonance (Sense of Community) (BRSC)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Community Interest (BCI)
Comprehensive academic overview of the Brand Community Interest (BCI) scale developed by John W. Schouten,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Product Attachment (APA)
A comprehensive academic psychometrics review of the Affective Product Attachment (APA) scale developed by McAlexander,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Desire for Status Among Brand Users (DSBU)
Comprehensive psychometric overview of the Desire for Status Among Brand Users (DSBU) scale by Wang...
September 16, 2026
•
Dr. Mohammed Looti
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
September 11, 2026
•
Dr. Mohammed Looti