Scales
Audience Intention Cue (Communal vs. Exchange) (AICE)
A comprehensive academic analysis of the Audience Intention Cue (Communal vs. Exchange) (AICE) scale, developed...
# Brand Communities
5 results
Scales
Confidence in the Company (COFC)
Comprehensive academic guide to the Confidence in the Company (COFC) scale developed by Adjei, Noble,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
September 16, 2026
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Dr. Mohammed Looti
Scales
Online Community Connectedness (OCC)
A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Online Community Participation Intentions
Comprehensive academic psychometric review of the Online Community Participation Intentions (OCPI) scale, detailing its theoretical...
September 12, 2026
•
Dr. Mohammed Looti