Scales
Commitment to the Brand (CTBR)
Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...
# Brand Commitment
4 results
Scales
Involvement with the Product Category (IWTP)
Comprehensive academic overview of the Involvement with the Product Category (IWTP) scale developed by Coulter,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Brand Commitment (Coulter) (BCCOU)
A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
September 12, 2026
•
Dr. Mohammed Looti