Scales
Anthropomorphism-Based Communication and Willingness to Pay Premium Prices–Model Questionnaire
A psychometric review and survey inventory of the Anthropomorphism-Based Communication and Willingness to Pay Premium...
# Brand Attachment
14 results
Scales
Customer Non-Transactional Values Measure
The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating...
September 27, 2026
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Dr. Mohammed Looti
Scales
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attachment to the Brand (Prominence) (ABPR)
A comprehensive psychometric guide to the Attachment to the Brand (Prominence) (ABPR) scale developed by...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attachment to the Brand (Brand-Self Connection) (ABSC)
A comprehensive psychometric review of the Attachment to the Brand (Brand-Self Connection) (ABSC) scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Congruence (Ideal Self with Brand)
The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affective Store Commitment (AFSC)
A comprehensive psychometric guide to the Affective Store Commitment (AFSC) scale developed by Jeffrey S....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Company Commitment (Verhoef) (ACCV)
A psychometric review of the Affective Company Commitment (Verhoef) (ACCV) scale, a 3-item measure developed...
September 16, 2026
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Dr. Mohammed Looti
Scales
Self-Brand Congruence (SBC)
A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...
September 12, 2026
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Dr. Mohammed Looti
Scales
Brand Forgiveness
A comprehensive academic psychometric profile of the Brand Forgiveness (BF) scale, examining its theoretical foundations,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
September 7, 2026
•
Dr. Mohammed Looti