Scales
Product Price and Volume Simultaneous Changes (Typicality)
A comprehensive psychometric guide to the Product Price and Volume Simultaneous Changes (Typicality) Scale developed...
# Behavioral Pricing
15 results
Scales
Attitude Toward the Pricing Strategy (Effort) (APSE)
The Attitude Toward the Pricing Strategy (Effort) (APSE) is a psychometrically validated three-item instrument measuring...
September 23, 2026
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Dr. Mohammed Looti
Scales
Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR)
The Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) scale, developed by Xia, Kukar-Kinney, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP)
A comprehensive psychometric analysis of the Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Refund Claim Likelihood (RCL)
Comprehensive academic overview of the Refund Claim Likelihood (RCL) scale developed by Monika Kukar-Kinney and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Price Sacrifice (11-Point) (PPS11)
Comprehensive academic overview of the Perceived Price Sacrifice (11-Point) (PPS11) scale developed by Rashmi Adaval...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Price Format Comprehension (PFC)
A psychometric review and complete operational guide to the Price Format Comprehension (PFC) scale developed...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
September 11, 2026
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Dr. Mohammed Looti