Scales
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
# attitude toward the brand
8 results
Scales
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Capabilities) (ATBC)
A comprehensive psychometric guide to the Attitude Toward the Brand (Capabilities) (ATBC) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand of Beer (Cognitive) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand of Beer (Cognitive) (ATTB) scale,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
September 17, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
September 17, 2026
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Dr. Mohammed Looti