Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
# Attitude Measurement
30 results
Scales
Attitude Toward the Product (Overall Evaluation) (ATPR)
A comprehensive psychometric guide to the Attitude Toward the Product (Overall Evaluation) (ATPR) scale, a...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Changes in Moral Values
A comprehensive academic analysis of the Changes in Moral Values scale (Rettig & Pasamanick, 1959),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Dimensions of Values
A comprehensive academic analysis of Stephen B. Withey's Dimensions of Values scale (1965), examining its...
September 18, 2026
•
Dr. Mohammed Looti
Scales
New Left Scale
A comprehensive academic analysis of the New Left Scale (NLS; Christie et al., 1969), measuring...
September 17, 2026
•
Dr. Mohammed Looti
Scales
National Identity (National Preference) (NINP)
A comprehensive psychometric analysis of the National Identity (National Preference) (NINP) module developed by the...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Fascist Attitudes Scale
The Fascist Attitudes Scale (FAS), developed by Ross Stagner in 1936, is a 50-item psychometric...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Fraboni Scale of Ageism (FSA)
The Fraboni Scale of Ageism (FSA) is a validated 29-item psychometric assessment measuring explicit ageist...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Unlabeled Fascist Attitudes
The Unlabeled Fascist Attitudes Scale (UFAS), developed by psychometrician Allen L. Edwards in 1941 and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affect Toward the Store
A comprehensive psychometric guide to the Affect Toward the Store (ATTS) scale, reviewing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Global Service Quality Perception (GSQP)
Comprehensive academic overview of the Global Service Quality Perception (GSQP) scale by Taylor & Baker...
September 16, 2026
•
Dr. Mohammed Looti