Scales

Brand Hate Scale

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its conceptualization, tripartite affective...

September 27, 2026 • Dr. Mohammed Looti
Scales

Voluntary Simplicity Scale

The Voluntary Simplicity Scale (VSS) is an influential 25-item psychometric tool operationalizing five dimensions of...

September 11, 2026 • Dr. Mohammed Looti
Scales

Anti-Consumption Scale (ACS)

The Anti-Consumption Scale (ACS) is a comprehensive psychometric instrument designed to measure deliberate, voluntary non-consumption...

September 6, 2026 • Dr. Mohammed Looti