Scales

Social Engagement of the Object

A psychometric review of the Social Engagement of the Object scale developed by Christian Hildebrand...

September 24, 2026 • Dr. Mohammed Looti
Scales

Efficacy of the Customer Service (EFCS)

Comprehensive academic overview of the Efficacy of the Customer Service (EFCS) scale developed by Crolic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of the Object (ANTH)

Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Intelligence (Human-like Interaction)

A comprehensive psychometric review of the Product Intelligence (Human-like Interaction) scale developed by Rijsdijk, Hultink,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphizing (ANT)

Comprehensive academic review of the Anthropomorphizing (ANT) measurement scale developed by Pankaj Aggarwal and Ann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Object Eeriness Perception (OEP)

A comprehensive academic guide to the Object Eeriness Perception (OEP) scale, a psychometric tool developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Relationship Orientation (BRO)

A comprehensive academic analysis of the Brand Relationship Orientation (BRO) scale developed by Puzakova and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Source Trustworthiness Scale (STWS)

The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...

September 12, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism Scale (ANTHR)

A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...

September 7, 2026 • Dr. Mohammed Looti