Scales

Appeal Type (Charity) (AT)

Comprehensive academic overview of the Appeal Type (Charity) (AT) scale developed by White and Peloza...

September 17, 2026 • Dr. Mohammed Looti
Scales

Altruistic Review Motivation

The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Need for Help (PNFH)

The Perceived Need for Help (PNFH) scale is a psychometrically robust four-item instrument designed to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Batson State Empathy Scale (BSES)

The Batson State Empathy Scale (BSES) is a validated 6-item psychometric instrument measuring situational, other-oriented...

September 12, 2026 • Dr. Mohammed Looti
Scales

Voluntourism Motivation Scale

The Voluntourism Motivation Scale (VMS), developed by Lo and Lee (2011), is a validated 20-item...

September 6, 2026 • Dr. Mohammed Looti
Experiments

The Lost Letter Experiment – Stanley Milgram

An exhaustive academic analysis of Stanley Milgram's lost letter technique, detailing its methodology, socio-political measurement,...

September 5, 2026 • Dr. Mohammed Looti