Scales
Name Appeal
The Name Appeal scale is a validated 3-item semantic differential psychometric tool developed by Khamitov...
# Aesthetic Evaluation
4 results
Scales
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Product Visual Appeal (PVA)
Comprehensive psychometric review of the Product Visual Appeal (PVA) scale (White et al., 2016), assessing...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Color Attitude (ColAtt)
The Color Attitude (ColAtt) scale, developed by Rajeev K. Batra and Tanuka Ghoshal (2017), is...
September 12, 2026
•
Dr. Mohammed Looti