Scales
Parental Mediation of Child’s Online Activity (Active)
A psychometric review of the Parental Mediation of Child’s Online Activity (Active) scale, evaluating proactive...
# advertising skepticism
10 results
Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Skepticism Toward Price Information in Ad (STPI)
A comprehensive psychometric review of the Skepticism Toward Price Information in Ad (STPI) scale, developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Skepticism of Claim (SOC)
Comprehensive academic overview of the Skepticism of Claim (SOC) scale developed by Biswas, Dutta, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Advertising Skepticism (ADSK)
A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...
September 5, 2026
•
Dr. Mohammed Looti