Scales
Perceived Ad Offensiveness
The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...
# advertising ethics
4 results
Scales
Attitude Toward the Tweet (Manipulative) (ATTWM)
Comprehensive academic psychometrics profile of the Attitude Toward the Tweet (Manipulative) (ATTWM) scale, measuring perceived...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Violence) (ATAV)
A comprehensive psychometric guide to the Attitude Toward the Ad (Violence) (ATAV) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Gender Role Portrayals in Advertising
A comprehensive psychometric overview of the Attitude Toward Gender Role Portrayals in Advertising (AGRPA) scale...
September 16, 2026
•
Dr. Mohammed Looti