Scales
Ad-Evoked Joy
Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....
# advertising avoidance
4 results
Scales
Dissatisfaction with Mobile Advertisers (DWMA)
A comprehensive psychometric review of the Dissatisfaction with Mobile Advertisers (DWMA) construct, detailing theoretical roots,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Advertising Avoidance (General) (AA)
A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Intrusiveness (ADINT)
The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...
September 16, 2026
•
Dr. Mohammed Looti