Scales
Brand as a Collective of Human-Like Characters
An in-depth academic examination of the Brand as a Collective of Human-Like Characters scale developed...
# Advertising Appeals
5 results
Scales
Brand Competence (BRCO)
A psychometric review of the Brand Competence (BRCO) scale, a 4-item instrument measuring perceived brand...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Focus (Self vs. Social) (AMFS)
A comprehensive academic psychometric guide to the Ad Message Focus (Self vs. Social) (AMFS) scale,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Emotional Reaction (Negative) (ER)
Comprehensive academic psychometric review of the Emotional Reaction (Negative) (ER) scale developed by Moore, Harris,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Others-Focused) (AMI)
A comprehensive academic psychometric profile of the Ad Message Involvement (Others-Focused) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti