Scales Attitude Toward the Game (Enjoyment) (ATGAME-E) Comprehensive academic overview of the Attitude Toward the Game (Enjoyment) (ATGAME-E) scale developed by Kinard... September 23, 2026 • Dr. Mohammed Looti
Scales Affective In-Game Brand Engagement (AIBE) A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger... September 16, 2026 • Dr. Mohammed Looti