Scales

The Behavioural Coopetitor Profile

An in-depth academic examination of the Behavioural Coopetitor Profile (BCP), a 28-item psychometric instrument developed...

September 27, 2026 • Dr. Mohammed Looti
Scales

B2B Relational Orientation Scale (RO)

Comprehensive academic overview of the B2B Relational Orientation Scale (RO) developed by Zakrzewska-Bielawska, Czakon, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Digital Orientation Scale (DO)

A comprehensive academic guide to the Digital Orientation Scale (DO) developed by Kindermann et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Orientation Scale

The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

MPMS Breadth Scale (MPMS-B)

The MPMS Breadth Scale (MPMS-B) is an empirically validated five-item psychometric instrument developed by Homburg,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Customer-Related Responsiveness Scale (CRR)

The Customer-Related Responsiveness Scale (CRR), formulated by Homburg, Grozdanovic, and Klarmann (2007), is a validated...

September 18, 2026 • Dr. Mohammed Looti