Scales

Consumer Escapism Scale (CES)

Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Personal Authenticity Seeking

An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Exchange Inequity (Positive) (EXIP)

A comprehensive academic analysis of the Exchange Inequity (Positive) (EXIP) scale developed by Brady et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Motivated Consumer Innovativeness Scale

A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...

September 18, 2026 • Dr. Mohammed Looti
Scales

Language Proficiency (LP)

The Language Proficiency (LP) scale, developed by Ahn and La Ferle (2008), is a 3-item...

September 17, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Ratings Typicality (CRT)

A comprehensive academic analysis of the Company Ratings Typicality (CRT) scale, adapted by Yang and...

September 12, 2026 • Dr. Mohammed Looti