Scales

Cross-Buying Likelihood

The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Empathy Perception

A comprehensive psychometric overview of the Salesperson Empathy Perception scale adapted by Burchett, Murtha, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Care for Company Property

Comprehensive academic profile of the Salesperson Care for Company Property scale developed by Burchett, Murtha,...

September 24, 2026 • Dr. Mohammed Looti